The New Oxford American Dictionary has selected "locavore" as its 2007 word of the year. According to the OUP blog, "The “locavore” movement encourages consumers to buy from farmers’ markets or even to grow or pick their own food, arguing that fresh, local products are more nutritious and taste better. Locavores also shun supermarket offerings as an environmentally friendly measure, since shipping food over long distances often requires more fuel for transportation." Locavore beat out other contenders such as "mumblecore" (an independent film movement featuring low-budget production, non-professional actors, and largely improvised dialogue) and "cougar" (an older woman who romantically pursues younger men).